Tim Hortons in the north

Here’s something to put things in perspective: I am an airplane ride away from the nearest Tim Hortons.

This doesn’t bother me, personally, but it’s interesting to see how other people are affected. In fact, one of the nicest things people do here is bring back a 40-pack of Timbits whenever they go to Yellowknife. It’s kind of like a tradition.

Here’s my million-dollar idea for a commercial:

Title reads: Tuktoyaktuk, NWT.
A small plane is landing. Blowing wind, howling. It’s the arctic, in the darkness.
A man wearing a fur-trimmed parka exits the plane, it’s cold.
He comes into the airport, meets his wife and kids.
“Back from Yellowknife?” asks the wife.
And the man hands the kids a 40 pack of Timbits, and gives his wife a (somehow still hot) coffee.
“Yeah.” he says. “Good to be back.”

PURE CANADIAN MARKETING GOLD!